The first payment, US$750
An example Site plan.
The Site plan is the first payment: the list of pages, the structure of every page and the first words of your home page, in writing, within 10 working days. This one is written for a business that does not exist. A client receives it as a PDF of 18 pages; below are its eight sections, shortened, in the same order.
Example, not a client
Hartley & Crane Solicitors, its partners, their words, the phone numbers (from Ofcom’s range for drama), the SRA number and the web address are made up. It holds no review, fee, result or count: where one would go, it says what must come from the client. Ask, and we’ll email you the whole PDF.
Site plan · Version 1 · November 2026 · for Hartley & Crane Solicitors
The plan for your site.
The pages, what each one says and in what order, and the home page’s first words. Written before any design, and yours to keep.
| Prepared for | Joanne Hartley and Simon Crane, partners |
|---|---|
| Business | Hartley & Crane Solicitors (invented) |
| Website today | hartleycrane.example |
| Plan started | 27 October 2026 |
| Delivered | 6 November 2026, working day 8 of 10 |
| Credit until | 6 May 2027, towards the build |
Your site, on paper first.
Dear Joanne and Simon, this is the plan for your new site, before any design. It says who the site is for, which pages it has, what each page says and in what order, and the first words of the home page, in full. It is yours to keep, whether or not we go on to build it.
Please read it twice: once as yourselves, and once as someone an estate agent has just handed three names. Mark anything that is wrong, or that you would never say. Answer the six questions in section 07. Nothing here is designed yet: the drawings of each page show order and weight, not how it will look. Aditya decides every word and checks every line. Nothing goes live that you haven’t read.
In this plan
- 01 · The brief, in your words
- 02 · Who the site is for
- 03 · The pages
- 04 · Every page, section by section
- 05 · The home page’s first words
- 06 · Photographs and facts
- 07 · Open questions
- 08 · What happens next
Section 01
The brief, in your words.
What the partners said on the call of 22 October and in their answers of 28 October, quoted, not tidied.
- “Almost everyone who rings us was sent by someone. Then they look us up, and the website makes us look as if we closed in 2015.” Joanne Hartley, on the call
- “Estate agents hand people three names for conveyancing. We want to be the one they ring back.” Simon Crane, on the call
- “Half of our probate clients are the son or the daughter, ringing from somewhere else, on a lunch break.” Joanne Hartley, in the answers
- “We are not the cheapest and we are not the biggest. We answer the phone, and we tell you the fee before we start.” Simon Crane, on the call
What the site must do
- Make the person who was given your name ring you, rather than the next name on the list.
- Show the fees for conveyancing and probate where people look for them, as the SRA’s Transparency Rules ask.
- Work for someone reading on a phone, somewhere else, in a hurry.
- Show that the firm is open, local and run by the two of you.
What must not change
- The office number, 0161 496 0321, and the address.
- The firm’s name as it is lettered on the sign above the door. No new logo.
- The email addresses you use today.
Section 02
Who the site is for, and what they must do.
Four kinds of person arrive. Each has one question, and one thing the site must let them do. The site’s one job: when someone has been given your name, the site makes them ring you rather than the next name on the list.
The home mover
Buying or selling a home around Stockport; the estate agent gave them three names. They arrive asking: what will it cost, and will they keep it moving? They must be able to see the fixed fee, then ring, or ask for a written quote.
The son or daughter dealing with an estate
A parent has died. They often live elsewhere and read on a phone, at lunch or late at night. They must be able to read the first steps, see the fee, and ring or email to book a first talk.
The person making a will
Often older; sometimes their son or daughter looks on their behalf. They ask: can I get this done without fuss, and who will I see? They must be able to ring to book an appointment.
The person who passes your name on
An estate agent, a financial adviser or an accountant who refers clients. They ask: is this still the firm I send people to? They must find the right partner’s direct line and email in one tap.
Section 03
The pages, and what each is for.
Ten pages: the home page, five in the menu, two fee pages one tap under their service, and two in the footer of every page. Nothing is here that nobody would look for.
| No. | Page and address | Its job |
|---|---|---|
| 01 | Home / | Say who you are, what you do and where, then send each kind of caller to their page. |
| 02 | Buying or selling a home /conveyancing | Explain how a sale or a purchase runs with you, who handles it and what it costs. |
| 03 | Conveyancing fees /conveyancing/fees | The fees, the likely disbursements and what is not included, laid out as the Transparency Rules ask. |
| 04 | Wills and powers of attorney /wills | What making a will or a lasting power of attorney involves with you, the fixed fees, and how to book. |
| 05 | When someone has died /probate | The first steps for a family, in plain words, and what you do for them. |
| 06 | Probate fees /probate/fees | The fee basis for an uncontested estate, the stages, the disbursements and the usual time. |
| 07 | About us /about | The two partners and the people who answer the phone, with photographs and what each one does. |
| 08 | Contact and finding us /contact | Phone, email, address, hours, parking and step-free access, on one page. |
| 09 | Complaints /complaints | Your complaints procedure, and how and when to go to the Legal Ombudsman and the SRA. |
| 10 | Privacy /privacy | Your privacy notice, in your text; we build the page. |
Left out, on purpose
- A news or blog page. Nobody asked for one, and a page that stops being fed makes a firm look closed, which is the problem you have today.
- A page for each town you serve. Those pages are written for search engines, not for people. Your callers were sent by someone, and they arrive looking for you by name.
- A separate reviews page. The reviews sit where the doubt is, on the home page, with a link to all of them on Google.
- Online booking. A wills appointment depends on who is coming and why. The phone does that better, and you said it is what works.
Section 04
Every page, section by section.
For each page: the sections in order, what each one says, what it proves to the person reading, and the one thing the page asks them to do. Here is the home page; the plan does the same for all ten.
| # | Section | What it says | What it proves to the reader |
|---|---|---|---|
| 1 | First screen | What the firm does, for whom and where; both partners’ names; the phone number; the SRA line. | This is the firm I was told about, and it is open. |
| 2 | Three doors | Buying or selling a home. Making a will or a power of attorney. When someone has died. One line and a link each. | They do the thing I need. |
| 3 | The fee, before you ring | Fees are fixed and published, with links to both fee pages. | There will be no surprise bill. |
| 4 | Who you will speak to | The two partners, with photographs, one line each and their direct lines. Who answers the office phone. | Real people, and I know who picks up. |
| 5 | In their words | Two or three of your Google reviews, word for word, with the name as Google shows it, and a link to all of them. | Others were looked after. |
| 6 | Where we are | The address, the hours, and a link to the page on parking and access. | They are local, and I can get there. |
| 7 | Close | Given our name? Ring us. The number, the hours and the email. | The next step is one tap. |
| 8 | Footer | The SRA digital badge and number, complaints, privacy, and the partnership’s details. | Regulated, and checkable in one tap. |
The one thing this page asks: call 0161 496 0321. On a phone, the number sits in a bar at the foot of every screen.
Section 05
The home page’s first words.
In full, in the order they appear: a first draft for the partners to correct. Read them aloud once. Anything you would never say out loud, mark. Anything that is not true today, mark twice: nothing goes on the site that we cannot show.
01 · First screen
Solicitors in Stockport town centre
Moving home, making a will, dealing with an estate. Hartley & Crane is two partners, Joanne Hartley and Simon Crane, and a small team who answer the phone. Our fees are on this site before you ring.
[Call 0161 496 0321] [See our fees] · Authorised and regulated by the Solicitors Regulation Authority. SRA number 000000.
02 · Three doors
Three things, done properly.
Buying or selling a home: a sale, a purchase or a remortgage, in and around Stockport. One person handles your file from start to finish. Making a will or a power of attorney: fixed fees, and one of the partners from the first appointment to the signing. When someone has died: what to do first, what we can do for you, and what it costs the estate.
03 · The fee
The fee, before you ring.
Our fees for buying and selling a home and for dealing with an estate are published in full, with the costs we pay on your behalf and what is not included. If your case is different, we tell you the fee in writing before we start.
05 · In their words
To come from the client. Two or three Google reviews go here, word for word, each with the reviewer’s name as Google shows it and the month it was written. The firm chooses them. We do not write or edit reviews.
07 · Close
Given our name? Ring us.
0161 496 0321, Monday to Friday, 9:00 to 17:00. Or email the office, and one of the partners will reply.
Sections 06 and 07
Photographs, facts, and six open questions.
What the design needs from the client, and when. Nothing comes from a stock library, and no fact goes on the site until its source is listed.
Photographs
- Both partners at work in the office, in daylight: for the home page and About.
- The front door and the sign, from the street.
- The receptionist and the conveyancing assistant, only if they agree in writing.
- The room where clients sign. All by a local photographer, from our shot list, before the design is approved.
Facts, and where each comes from
- The SRA number and the badge’s code: from the SRA, through mySRA.
- Conveyancing fees and disbursements: from the firm’s fee sheet and client care letter.
- Probate: the fee basis, the stages, the disbursements.
- The complaints procedure, as the firm issues it today.
- The Google reviews to quote, chosen by the firm.
Open questions, for the client to decide
- A quote form, or the phone?
Our suggestion: phone and email at launch. Add a form later if callers ask for one.
- Do you visit people at home for wills? If so, how far?
If you do, say so on the home page and the Wills page. If you don’t, say where the office is and that it is step-free, if it is.
- Which email address goes on the site?
The office address everywhere, and each partner’s own address only on About.
- What must the footer carry for a partnership?
The SRA asks for the badge and the number. Your own rules may ask for more: you send the list, and it goes on every page.
- Should the headline fees include VAT?
Show the total with VAT first, and the VAT beside it.
- May we name and photograph the receptionist and the conveyancing assistant?
First names and photographs, only with their written agreement.
Section 08
What happens next, and what this plan is worth.
Total US$7,500 on either schedule: only the order of the payments differs. The US$750 for this plan counts towards it, in full, if the build is booked within six months: here, by 6 May 2027.
| Stage | Standard | Founding place |
|---|---|---|
| 0A video call Half an hour on video, before you pay anything: you see who you would be paying, and Aditya hears how the business works. At the end he tells you whether he would build it. | Free | Free |
| 1The Site plan Within 10 working days: the list of pages, the structure of every page and the first words of your home page, in writing. Yours to keep, whatever you decide next. Credited in full to the build if you book it within six months. See an example | US$750 | US$750 |
| 2Book the build You have read the plan and want the site. Aditya writes the rest of the words and designs it, for desktop and phone. 40% of the price, or 20% for a founding place, less the US$750 already paid. | US$2,250 | US$750 |
| 3Design approved Your real words in place. You correct them line by line, and pay when you approve the design. | US$3,000 | US$3,000 |
| 4Launch Built, checked and live on your domain. The hosting goes into your name at launch. Thirty days of fixes and small changes after that. | US$1,500 | US$3,000 |
| US$7,500 either way. The US$750 counts towards it: the payments add up to US$7,500, not US$8,250. | US$7,500 | US$7,500 |
If you go on
Reply to say so, by email or WhatsApp. The agreement and the invoice to book the build follow within one working day, with the dates for the design and the launch. This plan becomes the brief for the design.
If you do not
Nothing more is owed. This plan is yours to keep, and you may use it with anyone, including another designer. If it is no use to you, tell us within 7 days of receiving it and the US$750 comes back in full. Once per business. No follow-up sequence: if we do not hear from you, that is the end of it.
Payment details only ever come from aditya@growmintmedia.in, and they never change by email. If a message says they have, WhatsApp me before you pay. — Aditya
Your own plan starts with a call.
Half an hour on video, free, before you pay anything. Calls on weekdays, 15:30–19:00 India time, plus Tuesday and Thursday 06:00 and Thursday 19:30.