Fix 1Instagram
The grid is posters, not the place.
- What we saw
- Six of the last nine posts are offer posters with words all over them. The other three are coffee pictures that could be any café. Nothing shows the room, the food as it really comes out, or the people.
- What it’s costing
- Someone choosing where to go tonight gives the grid a few seconds. Posters tell them there’s a deal. They don’t make anyone want to walk in.
- What to do first
- Post the place: the room when it’s half full, the dishes as they leave the kitchen, the team at the counter. Keep the offers for stories.


