Case study · a licensed adviser, New Zealand

A licensed adviser, in a category built on distrust.

In New Zealand, only a licensed adviser, or someone the law exempts, may give immigration advice or say they are an adviser. The practice’s site had one job: to make the licence plain at a glance, and easy to check, to a reader in their second language, on a phone, on the other side of the world.

Live now: nzvisaimmigration.co.nz

NZ Visa Immigration Services’ website on a phone: “Straight answers on your New Zealand visa, from a licensed adviser”, with the adviser’s licence number — In the pictures: the adviser’s site on a phone, as it runs today: the licence number in the first screen.

At a glance · checked on the live site, 25 September 2026

Built around one number.

Everything on the home page has a reason, and one thing matters more than all the others: a number a stranger can check without taking the adviser’s word for it.

Client: NZ Visa Immigration Services
The business: A licensed immigration adviser, Tauranga, New Zealand
Who it serves: People applying for a New Zealand visa, often in a second language
Pages: Twelve, written and custom-coded
Visitors can: Check the licence on the public register, find the right visa, book a free first call
Live now: nzvisaimmigration.co.nz

Check the adviser the way the practice’s clients do

The site gives the number near the top of the home page, and at the foot of all twelve pages.
IAA licence 202001106
The register is kept by the Immigration Advisers Authority, not by the adviser.
Search it for the adviser’s name or the number, and see for yourself.
Search the public register

The situation

One licensed adviser, up against people who promise what the adviser legally cannot.

In New Zealand it is an offence under the Immigration Advisers Licensing Act 2007 to give immigration advice without a licence or a recognised exemption. A licensed adviser holds a set qualification, follows a code of conduct, and appears on a public register that anyone can search.

None of that is obvious to a nurse in Kerala or a chef in Manila, comparing five websites at midnight. The unlicensed operator’s site is often the more confident one. It promises approval, quotes a success rate, and never mentions a licence, because it does not have one.

So the brief was not ‘make it look professional’. It was: make the one fact that separates the practice from the competition impossible to miss.

The decisions

Six choices, and what each one cost.

1 of 6

The licence number near the top, with the register one tap away.

On the home page it sits beside the adviser’s name, in the first screen on a laptop and on a phone. It is in the footer of every page. Each time, the link beside it goes to the public register, not to a page on the practice’s own site.

Sending a visitor away at the moment of first contact is not what a conversion checklist would advise. But the one thing the adviser has that a competitor cannot fake is a number in a government database. The fastest way to be believed is to hand someone the means to disbelieve you.

What it costA visitor who leaves to check may not come back. The bet is that one who checks and returns arrives already convinced.

The licence line in the first screen: Sakshi Vij Sekhon, Licensed Immigration Adviser. IAA licence 202001106. Check it on the public IAA register. — In the pictures: the licence, one tap from the register: the home page on a laptop, first screen. The number and the register link also close all twelve pages.

2 of 6

No promised outcome, anywhere on the site. Not once.

All twelve pages end with the same line: Immigration New Zealand makes the final decision on every visa application, and no outcome is guaranteed. The site’s answer to ‘Can you guarantee my visa?’ starts with one word: no.

Partly this is the law. Mostly it is the argument. A reader who has spent a month on sites promising approval recognises the one site that refuses to promise anything.

What it costThe site reads cooler than its competitors. That is the point.

The foot of every page: Immigration advice is provided by a Licensed Immigration Adviser under the Immigration Advisers Licensing Act 2007. Immigration New Zealand makes the final decision on every visa application, and no outcome is guaranteed. — In the pictures: the footer, the same on all twelve pages, 25 September 2026.

3 of 6

A path finder that gives an answer, then says it is not advice.

One question, what brings you to New Zealand, suggests a starting visa. Under the answer it says plainly that this is a general starting point, not immigration advice. For a licensed adviser, that line is not decoration.

The most common first question is not ‘what do you charge’. It is ‘which visa am I even asking about’. Answering that for free is how a stranger finds out the practice is useful.

What it costCareful wording on every answer, checked line by line against what an unlicensed tool is allowed to say.

The path finder after choosing To work: it suggests the Accredited Employer Work Visa as the likely starting point, and underneath says This is a general starting point, not immigration advice. — In the pictures: the path finder on the home page, after choosing ‘To work’, 25 September 2026.

4 of 6

The first prices on the page: a free first call, and an assessment from NZ$49.50.

Many sites in the category give no figure at all. The people they leave guessing have often been quoted a round sum by an unlicensed agent, and are trying to work out what normal looks like.

The fees page gives the two prices the practice can fix in advance: the first phone consultation is free, and a full eligibility assessment starts from NZ$49.50. After that, each case is quoted on its own and agreed in writing before work begins. The complaints process sits on the same page.

What it costA few conversations never start. Those are the ones that end at the price anyway.

The fees page: Clear fees, agreed in writing before we begin, then Your first phone consultation is free, and a full eligibility assessment starts from NZ$49.50. — In the pictures: the fees page, first screen, 25 September 2026.

5 of 6

Six pathway pages instead of one ‘services’ page.

Few people search for ‘immigration services’. They search for the visa they need. A partner visa applicant and an investor visa applicant have almost nothing in common except the adviser, and a page that tries to speak to both speaks to neither.

What it costSix pages to write properly instead of one. This was most of the work.

Six cards on the home page, each leading to its own page: Work, Residence, Study, Partnership, Visitor and Investor. — In the pictures: the visas on the home page, 25 September 2026: Work, Residence, Study, Partnership, Visitor and Investor. Each card opens its own page.

6 of 6

Short sentences, because many readers have English as a second language.

The practice’s team speaks six languages. The site is in one. Every sentence was cut until it could be read once and understood: no clauses stacked three deep, no idiom, no words doing two jobs.

This is invisible when it works, which is why it usually does not get done.

What it costSeveral passes of pure deletion, which always feels like losing something.

How it works, on the home page: Book a consultation. This first phone call is free. Beside it: No one can promise you a visa; that decision rests with Immigration New Zealand. — In the pictures: how it works, on the home page, 25 September 2026.

What went live

Twelve pages, and what is on them.

Twelve custom-coded pages: home, about, a pathways overview, six visa pathways, fees and complaints, contact and privacy.
The licence number near the top of the home page and in the footer of every page, each time beside a link to the public register.
A path finder, labelled as a starting point, not advice.
The first prices published, with the complaints process on the same page.
Photographs of the people at the practice, where many sites in the category show a stock passport.
On a phone, WhatsApp and Book a consultation stay at the bottom of the screen all the way down.
The same disclaimer on every page, not buried in the terms.

How long it took is in the adviser’s own words, below. It depended on the practice answering questions quickly, and it is not a promise about any other project.

What we would change: two things, honestly

The fonts came from Google, until 25 September 2026.: Every page asked Google’s servers for two typefaces, which showed Google the visitor’s address. A licensed adviser’s site does not need that. They are now served from the practice’s own domain. It was on the list, and it is done.
There are still no numbers.: The practice had no website before this one, and nothing counts enquiries now, so nothing here can honestly claim the site moved them. If that matters on your project, say so at the start, and we will agree what to count before anything is built.

In the adviser’s words

Rather hear it from the adviser?

The second paragraph stays in: a practice that is about to be asked a lot of questions should know that before it says yes.

I was expecting to spend the whole time explaining what an adviser is not allowed to say. I did not have to. Aditya had read the rules before the first call, and the site he wrote puts my licence number where anyone can check it in one tap, rather than burying it in a footer. Twelve pages, eight working days, and he was a day early.

The one thing I would say to anyone else: he will ask you a lot of questions at the start, and the whole schedule depends on you answering them quickly.

Sakshi Vij Sekhon · Licensed immigration adviser, NZ Visa Immigration Services, TaurangaDrafted by Aditya from the project record. The adviser chose this version and approved it in September 2026.

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