Whether you run a salon, a clinic, a café, a shop, a gym, a studio or a hotel, the question is the same: how much should this cost? The honest answer is that it depends on your stage — how far along you are, and how fast you want to grow. A brand-new place testing the waters and an established business chasing its next hundred customers should not spend the same way.
So instead of one number, here are four tiers — from doing it yourself to a full monthly engine — with exactly what each one buys and who it’s for. Every price below is what we actually charge, before 18% GST, listed plainly on our pricing page. No packages that “start from” a number you can never actually get.
Do it yourself — your own hours
What it is: your own hours, and a system you keep to. Your own captions, shot on your own phone, with Instagram, WhatsApp and your Google profile all saying the same thing every week — so the place looks like a business worth trusting instead of one put together in a hurry.
What you get: the “funded look” without a designer on retainer — if you can hold it together yourself. The hard part is never the first week. It is week fourteen, when the shop is busy and nobody is checking.
Who it’s for: brand-new shops, salons, cafés or clinics that want to grow on sweat before they spend money. Honest limit: the ceiling is your own time and taste, and posting is the first thing to go when the counter gets busy.
One-off projects — fix the one thing that’s leaking
Ads setup — ₹15,000 + 18% GST. Your Meta and Google campaigns set up properly, in your own accounts, at 0% markup — so the budget you spend is working from the first day.
Content Studio shoot day — ₹40,000 + 18% GST. Up to eight hours at your place: 8 edited reels and 40 edited photos, colour-corrected and cut into a month of posts — so the pictures finally look like the business you are now.
Who it’s for: businesses with one specific leak — ads that spend but don’t ring, or photos that no longer look like you — who want it fixed once, cleanly, without signing up for a monthly bill.
Ongoing growth — a retainer that compounds
Monthly management retainer — ₹25,000–₹95,000/mo + 18% GST. We run the whole growth engine — content, ads, your Google listing and reporting — in three levels: Launch ₹25,000 for one channel done properly, Grow ₹55,000 when you want 8 reels a month and a full shoot day, and Scale ₹95,000 when you’re pushing hard across everything, each + 18% GST. If you’d rather post the reels yourself, Film is ₹12,500 a month + 18% GST, and Facebook, a second branch or ads can be added to Launch from ₹3,000 a month + 18% GST. Cancel monthly — you’re never locked in. It’s the same work our services page describes.
Who it’s for: businesses ready to grow every month, not just fix one thing. Marketing compounds — the content and reputation you build in month one keep paying you back in month six.
Ad spend — paid straight to Google and Meta
What it is: the money that buys the clicks and views — completely separate from the fee you pay anyone to manage it. It’s not our revenue; it’s your budget.
The trap to avoid: many agencies quietly mark up your ad spend, or take a percentage of it, so the more you spend the more they earn — even when the ads aren’t working. That quietly rewards waste and hides how your money is really spent.
How we do it: your card pays Google and Meta directly, at 0% markup. You see every rupee. We earn a flat management fee, so we’re paid to make your budget work, not to inflate it. You can start small — a few thousand rupees a month is enough to learn what actually converts before you scale.
So what should you actually spend?
Match the tier to your stage, not to what a neighbour paid:
Just starting, budget’s tight: your own hours. Prove the idea before you spend more.
One clear problem: a single project — and the free 48-hour audit first. It costs nothing, and it often tells you which project you actually need.
Ready to grow steadily: a Launch retainer at ₹25,000/month + 18% GST.
Growing fast, several channels: a Grow or Scale retainer (₹55,000–₹95,000/mo + 18% GST) plus ad spend paid directly to the platforms. The full menu, with no fine print, is on our pricing page.
