The short answer
It depends on who regulates you. Immigration advisers who are not lawyers answer to the Immigration Advice Authority (IAA). Solicitors in England and Wales answer to the Solicitors Regulation Authority (SRA), whose Transparency Rules set what a firm’s website must publish.
| Who regulates you | On the website | Never |
|---|---|---|
| The IAA (advisers) | Your IAA number and regulatory details, prominently, with the IAA logo and digital badge; a phone number or email; a privacy notice | Success rates; criticism of other advisers |
| The SRA (solicitors in England and Wales) | Your SRA number and the SRA’s digital badge, prominently; prices for immigration applications and First-tier Tribunal appeals (not asylum); your complaints procedure, with the Legal Ombudsman | Prices tucked away: they must be clear, accessible and prominent |
This is what the rules say and how a site can show them. It is not legal advice, and Aditya is not an adviser or a lawyer: your regulator’s own words are the ones that count, and for a firm its COLP has the last word. Each source is linked below.
Advisers: the Immigration Advice Authority
The Immigration Advice Authority (IAA), called the OISC until January 2025, regulates immigration advisers who are not lawyers. Its Code of Standards 2024 came into force on 1 September 2024.
- Code 6.1: display your IAA registration number where appropriate. The guidance notes say the IAA expects it on your letterhead, website and email, and that the digital badge can go on your website.
- The IAA’s practice note on promotional material (updated 21 May 2025), paragraph 10: a website must prominently display the IAA’s regulatory details and your unique number, and should include the IAA logo and digital badge.
- Paragraph 11: if you advise online, a phone number or an email address the client can use to reach you directly. Paragraph 12: a privacy policy statement.
- Paragraph 8: any page in another language needs an identical English version that is easy to find. Paragraph 9: a company should give its registered details, including when it trades under another name.
- Paragraph 7: testimonials only as the client volunteered them, with their knowledge, and accurate. The IAA may ask to see the records behind them.
- Codes 6.4 and 6.5: no criticism of other organisations or advisers in promotional material, and no promotional statements about your success rates.
- The guidance to Code 8.1: advertising must explain the services offered, and the authorised levels and categories of the people who provide them, accurately. If you advise online, say what you are authorised to provide, how long it usually takes and what it costs.
Solicitors: the Solicitors Regulation Authority
Solicitors don’t register with the IAA. In England and Wales, the SRA’s Transparency Rules, in the version in effect from 11 April 2025, set what a firm’s website must publish:
- Rules 1.1, 1.3 and 1.4: if your site says you offer immigration applications or First-tier Tribunal appeals (not asylum), it must publish cost information for them.
- Rules 1.5 and 1.6: the total cost, or an average or range where that is not practicable; the basis, such as hourly rates or fixed fees; the experience and qualifications of whoever does the work, and of their supervisor; the likely disbursements and their cost; whether VAT applies, and how much; what the price includes, with the key stages and likely timescales, and what it does not. Clear, accessible and in a prominent place.
- Rule 2.1: publish your complaints handling procedure, including how and when a complaint can be made to the Legal Ombudsman and to the SRA.
- Rules 4.1 and 4.2: display your SRA number and the SRA’s digital badge in a prominent place on your website.
The SRA checks: by October 2024 it had issued 439 official warnings and 36 fixed penalties over these rules since May 2023 (Law Society Gazette, 2 October 2024). This note covers the SRA; a solicitor in Scotland or Northern Ireland answers to a different body.
How a site shows it
- Your number, IAA or SRA, and the badge in the first screen, not only in the footer, with a link to the register.
- For an adviser: your level and categories beside the number, and a page for each service you are authorised for, with its cost and a realistic timeframe.
- For a solicitor: a fees page for immigration work, one tap from the first screen, in the order rule 1.5 lists, so each item can be ticked off.
- For a solicitor: the complaints procedure and the Legal Ombudsman, linked from the foot of every page.
- No success rate, no guarantee, and no criticism of anyone else.
- Testimonials only with the client’s permission, and the record kept.
- Every page in another language with its English twin one tap away.
Two first screens, drawn as boxes: an IAA adviser’s and an immigration solicitor’s. Or the page for high-street solicitors, with a fees page drawn the same way.
What we have built
We haven’t built a UK adviser’s or solicitor’s site yet. The nearest proof is the site Aditya built for a licensed immigration adviser in Tauranga, New Zealand, whose regulator also polices what advisers say: the licence number near the top of the home page, one tap from the public register, and no outcome promised anywhere. How it was built, and why.
What it costs with us
US$7,500, fixed, for up to 12 pages, with every word written for you; an extra page is US$400. You pay in steps: US$750 for the Site plan, in writing within 10 working days and credited in full to the build; US$2,250 to book the build; US$3,000 when you approve the design; and US$1,500 at launch. Outside India there is no GST. US$7,500 was about £5,670 at the exchange rate on 25 September 2026; your price in pounds is fixed on the day you sign.
Care after launch is US$150 a month, if you want it. UK price guides put a regional agency’s small business site at £3,000 to £8,000 (Expertsure, August 2026), and the writing is often extra: what a website costs in the UK, and what the price should include.
How it goes
- A video call. Half an hour, free, before you pay anything. At the end Aditya tells you whether he would build it.
- The Site plan, US$750. Within 10 working days: the list of pages, the structure of every page and your home page’s first words, in writing. If it isn’t with you within 10 working days, the US$750 comes back in full.
- The build. Aditya writes the rest of the words and designs the site, for phone and desktop. You approve the design, then every word, before launch.
- Launch on your domain, with the hosting in your name, and thirty days of fixes and small changes after that.
Most sites take six to nine weeks from the Site plan to launch, including your review time. The whole offer, the refunds and both payment schedules.
Sources
- Immigration Advice Authority, Code of Standards 2024, in force from 1 September 2024. Read 25 September 2026. Open it
- Immigration Advice Authority, Code of Standards 2024: Guidance Notes. Read 25 September 2026. Open it
- Immigration Advice Authority, “Promotional material: practice note”, published 5 December 2016, updated 21 May 2025. Read 25 September 2026. Open it
- GOV.UK, “Find an immigration adviser”. Read 25 September 2026. Open it
- Solicitors Regulation Authority, Transparency Rules, the version in effect from 11 April 2025. Read 25 September 2026. Open it
- Solicitors Regulation Authority, on its digital badge. Read 25 September 2026. Open it
- Law Society Gazette, on the SRA’s warnings and fines over the Transparency Rules, 2 October 2024. Read 25 September 2026. Open it