A full teardown, start to finish.
This is exactly what lands in your inbox when you ask for a free teardown: a short film, and three fixes in writing. To show you the shape of it, we ran one on a made-up café — the same three fixes work whether you run a clinic, a salon, a shop or a restaurant. Yours will be about your real website — your real screens, your real three fixes.
The sample · illustrative only
Meet “The Copper Spoon” — a café that doesn’t exist.
A fictional café in Phagwara, invented for this page so nothing here is a real client’s numbers. The site has a lovely logo, warm photos and a menu — and still loses bookings before dinner. Here’s the teardown, in the format yours arrives in.
- Delivered asa 12–15 minute screen-recording, watched on a phone like a real customer
- Written up asthe three fixes below — what we saw, what it costs, what to do first
- Turnaroundwithin 48 hours, free, yours to keep whether we ever work together
The three fixes
Never ten. Never a lecture. The three that move money.
The menu opens as a PDF.
What we saw: tap “Menu” and a phone downloads a PDF built for A4 paper. On a small screen it opens zoomed out to unreadable, and the reader has to pinch, drag and squint to find the paneer.
What it’s costing: the menu is the single most-visited thing on a café site. A hungry visitor who can’t read it in two seconds doesn’t email for a better copy — they just close the tab and open the next place.
What we’d fix first: put the menu on the page as real, selectable text — sections, prices, a photo or two — that loads instantly and reads on any phone. The PDF stays as a “download to print” link, not the main event.
There’s no way to book above the fold.
What we saw: the first screen is a big hero photo and the name. To reserve a table you scroll past three sections to a phone number set in small grey text — not a button, not tappable on some phones.
What it’s costing: the person most likely to book is the one who already decided in the first three seconds. Make them hunt for how, and you lose the easy “yes” to the friction of scrolling.
What we’d fix first: one clear, thumb-reach action on every screen — “Book a table” and a tap-to-call number — wired so a phone dials in one tap. The decision and the action live in the same place.
The photos could be any café, anywhere.
What we saw: handsome, warm — and stock. Generic latte art and a wooden table that lives on a thousand other sites. Nothing shows this room, this plating, these faces.
What it’s costing: a first-time visitor is asking one quiet question — “is this place real, and is it for me?” Stock photos answer “maybe,” and “maybe” doesn’t leave the house on a wet Tuesday.
What we’d fix first: five honest phone photos — the actual room half-full, three signature dishes as they’re really served, the team at the pass. Real beats polished for trust, every time.
Notice what’s not here: no ten-point lecture, no jargon, no redesign-the-whole-thing. Three fixes an owner can act on this week — that’s the whole point.
Send your site, ads or socials, and a founder films the three fixes that matter most for your real place. Within 48 hours, free, no call to sit through — and yours to keep whether we ever work together.
Curious how we decide what makes the cut? The 21 things we check