Free playbook · GrowMint MediaThe Website Conversion Checklist
23 things every funded startup's website needs to turn traffic into booked demos — the exact list we run on every teardown.
23checks across 5 areas
How to use thisScore your homepage in 10 minutes
Open your site next to this list and tick every box you can honestly say yes to. Anything unchecked is a conversion leak worth fixing — and most are quick. Want us to run it for you? Book a free teardown at the end.
1
First impression & credibility
The 3-second test passesA stranger can tell what you do, who it's for, and why it's credible within three seconds.
Brand looks funded, not bootstrappedConsistent logo, type, and color — no template tell-tales or stock-photo clichés.
Above the fold earns the scrollA clear headline, one primary CTA, and a supporting visual — not a wall of text.
One primary action, repeatedThe same CTA ("Book a demo") everywhere — not five competing buttons.
Mobile first impression holds upThe hero, CTA, and proof all work on a phone without pinch-zooming.
2
Messaging & hero
Headline sells an outcomeYou lead with the result the buyer wants, not your feature list or category.
Subhead names who it's for"For B2B SaaS teams who…" so the right person feels seen instantly.
You differentiate, not describeIt's clear why you, not just what you do — the "third way" is obvious.
Jargon & buzzwords are goneNo "synergistic AI-powered platform." Plain language a founder would actually say.
Every section has a jobEach scroll either builds belief or removes a doubt — nothing is filler.
Copy speaks to the buyer, not youMore "you" than "we." Benefits framed around their world.
3
Proof & trust
Social proof is near the topLogos, a metric, or a quote within the first screen or two — not buried in the footer.
Real numbers beat adjectivesA specific result like "cut signup time in half" lands harder than "trusted by leaders."
Testimonials feel humanNamed people, real roles, specific outcomes — ideally a face.
Risk is visibly removedFree trial, no card, easy cancel, or a guarantee stated right by the CTA.
4
Conversion & CTA
The primary CTA never hidesSticky header CTA plus repeats at every natural decision point.
Friction-free bookingAn embedded calendar or short form — not a 12-field gated wall.
Proof sits beside the askA metric or quote next to each CTA so the click feels safe.
Pricing is honest & visibleReal numbers or clear ranges — no "contact us" games that lose intent.
5
Technical & performance
Loads in under 2 secondsOptimized, lazy-loaded images; no layout shift while it settles.
Lighthouse 90+ across the boardPerformance, accessibility, best-practices and SEO all in the green.
SEO basics are coveredUnique titles, meta descriptions, OG image, sitemap and clean headings.
Analytics & events are wiredYou can see traffic, CTA clicks, and form submits — not flying blind.
How many did you check?
18+ and you're in great shape. Under 15 and there's real money on the table. Either way, we'll record a free 5-minute teardown showing the first thing we'd fix.
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