Founder-to-founder, zero jargon
Practical writing on brand, conversion and creative for funded startups — the same thinking we use on client work, shared in the open.
The 3-second test every funded startup's homepage fails
Buyers and investors decide if you're credible before they read a word. Here's the framework we use to win those three seconds — and the seven mistakes we see on almost every Series-A site.
Read the playbook →Look funded: a brand checklist before you raise
The signals investors read subconsciously — and how to fix them in a week.
Read more →Why your ads stopped scaling (and the fix)
Creative is the new targeting. A simple system for testing hooks that actually move CAC.
Read more →Reporting in revenue, not impressions
How to build a paid dashboard your board actually trusts — and what to cut.
Read more →Agency, freelancer, or in-house — which is right?
An honest look at the real costs and trade-offs — and when each model actually makes sense.
Read more →What social media management actually costs
What drives the price, the tiers explained, and where money quietly gets wasted.
Read more →Landing pages that convert: a teardown framework
The five checks we run on every page — message match, one job, friction, proof, CTA.
Read more →Shoot scroll-stopping content on just your phone
Light, framing, sound and editing habits that make a phone punch above its price.
Read more →SEO for startups: the 90-day compounding plan
A realistic plan — foundations, the content that ranks, and the links that move it.
Read more →The founder's LinkedIn guide that generates pipeline
Turn LinkedIn from a vanity feed into a quiet source of booked calls.
Read more →Your colours and fonts do more work than your logo
Why your palette and type carry the brand — and how to get them right.
Read more →How much should a startup spend on marketing?
How much to spend by stage, how to split it, and how to know it's working.
Read more →How to never run out of things to post
The pillars, capture habits and repurposing engine that keep the well full.
Read more →Website copy that sells: the messaging hierarchy
The order we write in — outcome, problem, proof, mechanism, ask.
Read more →The Website
Conversion Checklist
23 things every funded startup's site needs to convert — the exact list we run on every teardown. No fluff, no email drip.
- The 3-second credibility checks
- Messaging & hero fixes that lift demos
- The proof & CTA placement rules