Anatomy of a teardown

One homepage, rebuilt fix by fix

Scroll through how we rebuilt Example SaaS’s homepage — from “underfunded” to one that converts — the same five moves we make on almost every teardown.

yoursite.dev

Example SaaSHomeAboutServicesContact

Welcome to Example SaaS

Your all-in-one solution for developer productivity and workflow management.

Learn More

Before

yoursite.dev

Example SaaS

Book a demo

Dev tooling

Ship features, not tickets

Preview, test, and roll back every deploy in one click — the platform teams ship on.

Book a demoSee how it works

After

1 The fix

01 / 05

Start with the headline

Clever, vague, all about the product.

One plain line: what you do, for whom, and the result.

02 / 05

Show the product

Stock photos and abstract illustration.

A real interface, front and centre.

03 / 05

Prove it early

Claims with nothing to back them.

Logos and a metric before the scroll.

04 / 05

One clear call-to-action

Competing buttons, mixed signals.

One benefit-led action, everywhere.

05 / 05

Show the price

Hidden behind a sales call.

Clear plans, no “contact us” games.

That’s the 5-minute version. Yours goes deeper.

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